This week, DBI dishes on Nick Schmeichel and his wife, Joni, with Skipping Stone Studios and their journey with their business thus far.
Q: How did you come up with the name Skipping Stone Studios?
Joni: One of our favorite places to visit is Duluth, MN and staying on Lake Superior. I actually didn’t know how to skip a stone so while we were there my husband taught me how. Skipping Stone Studios is part of our story and we want to help people tell theirs. It just kind of seemed to fit.
Q: So tell me a bit about your background and how you met!
Joni: I’ve always been passionate about art. I’m currently working at Daktronics full-time in a marketing role. I met my husband there and started our own business.
Nick: I really got into photography at the age of 10. My parents gave me my first camera and it really grew from there. I focus more on moving imagery. Getting somebody’s story on film is really fun.
Q: What made you want to start up Skipping Stone Studios?
Nick: We wanted to take our expertise that we see on the road on branding and bring that back home and give people an opportunity in Brookings to have that type of service.
Joni: We sat down, put a website together and decided what we were going to offer like marketing services, photography and video.
Q: What are all of the services that Skipping Stone Studios offers right now?
Nick: There are two ways to market a company. You can either do the blatant in your face advertising or you tell people a little bit about yourself and connect with them on that level. That’s the type of marketing and video work and general work we wanted to do. We want to help clients to connect with the customers. It builds a deeper relationship. They come in and feel like they know you even if they’ve never met you before.
Joni: It’s a way of telling a story and communicating with your audience. Trends are changing and people have limited amount of time with all this media in your face all the time.
Q: What do you want people to think of when they hear Skipping Stone Studios?
Nick: It’s something people can hold on to for a really long time. That’s what I want people to see when they hear Skipping Stone, that there is an emotional story that we want to help tell.
Joni: We want to be able to sit down and have a chat about what their vision is so we can capture that.
Q: Do you have a favorite part of your job or a favorite project you’ve worked on?
Nick: My favorite thing that we have done as far as a working project was the Pogonophilia shoot for Wooden Legs.
Joni: It’s exciting to see the impact we can make with the work that we’ve done such as the number of views that a video gets.
Q: Do you have something that you are currently working on that you can share?
Nick: There’s a video we are working on now for South Dakota State for a dedication of their new architecture, mathematics and engineering building. Everything in the building is a learning element and that was extremely incredible to me. I’m really excited to send that one out because that’s going to be a fun one.
Joni: People have reached out and asked about marketing and other fun ideas that I could help them with just after hearing him speak. There’s a lot of potential.